Someone might break in. Fear of crime at home, and the products sold against it.
This is a need. Something a person cannot ignore. Non-negotiable, usually urgent, and the most reliable foundation for a business. It is felt by the household, continuously, and rates 3 out of 5 for the pressure it exerts.
It comes from Safety and Shelter meeting the demands of Across every phase. The constants never change; the phase decides which of them presses hardest.
The market has answered it in 2 ways: Home security systems and cameras and Police and public safety
Its neighbourhood
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Relieved by
Every one of these is a business, an institution or a habit built on this single pressure.