The Iceberg Model: Why Most Product Ideas Solve the Wrong Problem
By 2000, late fees made up roughly $800 million of Blockbuster’s annual revenue — sixteen…
The Six-Step Framework for Turning Any Human Friction Into a Business
One investor told Airbnb’s founders exactly what he thought of their idea: “You guys…
How an $80-a-Night Air Mattress Became an $85 Billion Company
In October 2007, Brian Chesky and Joe Gebbia couldn’t make rent. A design conference had just…