The baby becomes a status object
Strollers, nursery design, and preschool waitlists rank the parents through the child.
3 solutions built for it
Premium baby brands and nursery design, Elite preschool and daycare admissions and Social media.
Where Status meets Infancy. Standing relative to others — being seen, ranked, and taken seriously. Status is the engine of discretionary spending, because a status good only works if it costs enough to be a credible signal. It peaks in adolescence, returns at midlife, and shapes purchases that have no funct…