The house has stairs and is far from the children. The home must now be chosen for the body it will hold.
This is a need. Something a person cannot ignore. Non-negotiable, usually urgent, and the most reliable foundation for a business. It is felt by the individual, once in a lifetime, and rates 4 out of 5 for the pressure it exerts.
It comes from Shelter and Safety meeting the demands of Retirement. The constants never change; the phase decides which of them presses hardest.
The market has answered it in 4 ways: Downsizing, Retirement communities, Ageing-in-place home modifications and Relocating for tax, climate, or family
Its neighbourhood
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Relieved by
Every one of these is a business, an institution or a habit built on this single pressure.