The infant does not sleep, so neither do the parents. Chronic sleep loss degrades every other decision in this phase.
This is a need. Something a person cannot ignore. Non-negotiable, usually urgent, and the most reliable foundation for a business. It is felt by the parent, continuously, and rates 5 out of 5 for the pressure it exerts.
It comes from Scarce time and Safety meeting the demands of Infancy. The constants never change; the phase decides which of them presses hardest.
The market has answered it in 3 ways: Cribs, bassinets, swaddles, and sleep aids, Sleep training consultants and Baby monitors
Its neighbourhood
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Relieved by
Every one of these is a business, an institution or a habit built on this single pressure.