Find a partner among strangers. Meeting enough compatible people to choose one, without a village to do the introducing.
This is a want. Something a person cannot stop feeling. Discretionary in theory, relentless in practice — status and belonging live here. It is felt by the household, once in a lifetime, and rates 5 out of 5 for the pressure it exerts.
It comes from Belonging and Reproduction meeting the demands of Household formation. The constants never change; the phase decides which of them presses hardest.
The market has answered it in 1 ways: Dating apps
Its neighbourhood
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Relieved by
Every one of these is a business, an institution or a habit built on this single pressure.