The mind fails before the body. Dementia turns a person into someone who must be managed.
This is a need. Something a person cannot ignore. Non-negotiable, usually urgent, and the most reliable foundation for a business. It is felt by the family, continuously, and rates 5 out of 5 for the pressure it exerts.
It comes from Safety, Mortality and Belonging meeting the demands of Decline. The constants never change; the phase decides which of them presses hardest.
The market has answered it in 4 ways: Power of attorney, Memory care, Dementia diagnosis and treatment and Guardianship and conservatorship
Its neighbourhood
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Relieved by
Every one of these is a business, an institution or a habit built on this single pressure.