Decide when, or whether, the next child comes. Fertility returns before the household is ready for it.
This is a need. Something a person cannot ignore. Non-negotiable, usually urgent, and the most reliable foundation for a business. It is felt by the parent, once in a lifetime, and rates 3 out of 5 for the pressure it exerts.
It comes from Reproduction and Scarce resources meeting the demands of Infancy. The constants never change; the phase decides which of them presses hardest.
The market has answered it in 2 ways: Contraception and Fertility services
Its neighbourhood
Everything this entry connects to directly. Click any point to follow it.
Relieved by
Every one of these is a business, an institution or a habit built on this single pressure.