Company

Trust & Will

Type: private

Trust & Will is private, in Legal and professional services.

What it sells: online wills, trusts, guardianship nomination, probate help.

In the language of this map it serves 4 solutions — Wills and estate planning, Trusts, Guardianship designation and Probate — which between them relieve 7 human frictions.

Its neighbourhood

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Sells

Wills and estate planningHousehold formation
TrustsLate career
Guardianship designationParenthood
ProbateDeath

Human frictions it ultimately relieves

Reached through the solutions above, never directly.

Ensure the surviving partner keeps the assetsHousehold formation
The children must be provided for if a parent diesParenthood
Decide what to leave and to whomLate career
To qualify for help you must first lose everythingDecline
Probate is slow, public, and expensiveDeath
The house must be emptied and sold, or lived inDeath
Everything owned must go to someoneDeath

Trends favouring it

The great wealth transferCompounding now. Evidence is visible in company results and data.