Company

IKEA (Ingka Group)

Type: private

IKEA (Ingka Group) is private, in Home and consumer goods.

What it sells: flat-pack furniture, children's furniture, kitchens.

In the language of this map it serves 1 solution — Flat-pack furniture retail — which between them relieve 1 human friction.

Its neighbourhood

Everything this entry connects to directly. Click any point to follow it.

Sells

Flat-pack furniture retailHousehold formation

Human frictions it ultimately relieves

Reached through the solutions above, never directly.

Make the dwelling feel like a homeHousehold formation

Trends favouring it

Living aloneAlready large; the question is how it resolves, not whether it happens.

Trends pressuring it

Reshoring, tariffs, and industrial policyCompounding now. Evidence is visible in company results and data.
Europe's stagnation and defence pivotDirection genuinely disputed. Reasonable people expect opposite outcomes.
Resale, repair, and the circular economyCompounding now. Evidence is visible in company results and data.
Experiences over goodsAlready large; the question is how it resolves, not whether it happens.