Company

General Mills

Type: public
Ticker: GIS · NYSE
Market value: $30B

General Mills is public, listed as GIS on NYSE, in Food and grocery.

What it sells: Cheerios, Lucky Charms, Go-Gurt, Annie's.

In the language of this map it serves 1 solution — Children's packaged food — which between them relieve 1 human friction.

Its neighbourhood

Everything this entry connects to directly. Click any point to follow it.

Sells

Children's packaged foodChildhood

Human frictions it ultimately relieves

Reached through the solutions above, never directly.

Feed a child who eats constantly and refuses most of itChildhood

Trends pressuring it

Ultra-processed food backlashReal but not yet at scale. The effects described are expected rather than observed.
Food as medicine and personalised nutritionReal but not yet at scale. The effects described are expected rather than observed.