Gen Digital (Norton is public, listed as GEN on NASDAQ, in Cybersecurity.
What it sells: Norton antivirus, LifeLock identity protection.
In the language of this map it serves 1 solution — Identity theft and fraud protection services — which between them relieve 2 human frictions.
It also provides Cybersecurity: infrastructure that other solutions in this map depend on without the customer ever seeing it.
Its neighbourhood
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Sells
Human frictions it ultimately relieves
Reached through the solutions above, never directly.