Company

FreeWill

Type: private

FreeWill is private, in Legal and professional services.

What it sells: free wills, charitable bequest tools.

In the language of this map it serves 3 solutions — Wills and estate planning, Charitable bequests and naming gifts and Beneficiary designations and joint ownership — which between them relieve 6 human frictions.

Its neighbourhood

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Sells

Wills and estate planningHousehold formation
Charitable bequests and naming giftsDeath
Beneficiary designations and joint ownershipDeath

Human frictions it ultimately relieves

Reached through the solutions above, never directly.

Ensure the surviving partner keeps the assetsHousehold formation
The children must be provided for if a parent diesParenthood
Decide what to leave and to whomLate career
Do not want to be forgottenDeath
The name and the line continue, or do notDeath
Probate is slow, public, and expensiveDeath

Trends favouring it

The great wealth transferCompounding now. Evidence is visible in company results and data.