Dignity (UK) is private, owned by SPWOne and Castelnau, in Funeral and end of life.
What it sells: funeral homes, crematoria, pre-paid plans.
In the language of this map it serves 3 solutions — Funeral homes, Cremation and Pre-need funeral plans and funeral insurance — which between them relieve 2 human frictions.
Its neighbourhood
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Sells
Human frictions it ultimately relieves
Reached through the solutions above, never directly.