AXA is public, listed as CS on Euronext Paris, in Insurance.
What it sells: P&C, health, life.
In the language of this map it serves 3 solutions — Homeowners insurance, Health insurance and Term life insurance — which between them relieve 7 human frictions.
Its neighbourhood
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Sells
Human frictions it ultimately relieves
Reached through the solutions above, never directly.
- Protect dwelling and contents from fire, theft, weather
- Illness or injury can arrive on any day of any phase
- Lose the home if income drops
- Household collapses if an earner dies or is disabled
- The children must be provided for if a parent dies
- Decide what to leave and to whom
- Someone still depended on the income