Why Nobody Gets Paid Just for Naming the Problem
Here’s the uncomfortable truth about most “brilliant insights”: somebody else…
The Napkin Equation: How a Noisy Flight Gave Amar Bose a 20-Year Idea
Somewhere over the Atlantic in 1978, an MIT professor put on a brand-new pair of airline…
The Three Exercises That Turn Observation Into a Startup Idea
Here’s the uncomfortable truth about idea generation: you don’t need a flash of genius,…
The Human Constant: A Field Guide to Spotting the Next Idea
Once you see the human constant, you cannot unsee it. That’s not a marketing line —…
Why ‘Is This Feasible?’ Kills Good Ideas Before They’re Born
Ask “is this feasible?” too early and you will strangle nine out of ten good ideas in…